Endstate is shaping the future of connected products in sportswear, sneakers, and apparel with a cutting-edge tech stack that seamlessly blends products, experiences, and digital content.

Founded in 2021 by industry visionaries Bennett Collen and Stephanie Howard, Endstate is a Boston-based company that has joined forces with brands, athletes, and artists to create exceptionally designed products linked to unparalleled experiences.

Bennett is the former Founder/CEO of Cognate (acquired by GoDaddy in 2018) and is considered one of the industry’s foremost authorities on connecting real-world assets to the blockchain.

Stephanie is a distinguished design director with an iconic legacy at Nike, New Balance, and Reebok.

Through the creation of sneakers and apparel embedded with NFC chips, Endstate redefines a product's purpose, and grants people access to the inner circle of what they are passionate about.